The Pivot

I’ve decided I’m going to start talking about running my business. In my last post, I talked about my days as a corporate wonk. I used to give lots of advice, solve lots of business problems, and I worked really hard at delighting my customers and keeping...

Is Your Packaging Helping You Sell?

  In a prior life, I was a middle management corporate wonk. I told my clients what they were doing wrong, then I would build processes and hire staff to fix it and run it. I loved it and I hated it. I worked with some really great people, many of whom I still...

The 2 Rules of Wedding Invitation Design

Rule #1: You do not need to know what you want or how your invitations should look. It is your designer’s job to talk to you about your wedding, your relationship, and figure out how to turn that into an invitation that will be exactly what you want. I know...