If you read my last post, you know I think wedding logos are a great idea. They unify your design, help your guests know when you are giving an update, and they give your friends and family a visual cue to feel included in the planning and in your day. But how to do you decide on a logo? Here are some things to consider:
Iconic
Your logo should be simple and iconic. Your logo should be a stand alone visual reference to the bigger idea of your wedding. You also want it to be flexible enough to be used in lots of different ways (check back for a post on ways to use your logo later). It should be immediately recognizable by your friends and family after just a few views.
For example, if your wedding features flowers, you might do something like this:
Personal
Your wedding logo should say something about you! It should match your style. There is so much you can do with a little logo. Is your style modern or classic? Do you like traditional imagery and fonts or do you like something vintage or retro in style. Here are three different logo treatments for the same couple, one modern, one whimsical, and one traditional. You can see how on something as simple as the initials and year that there are many options.
Unique
You’ll want your wedding logo to stand out! So what is a key thing you’re really excited about that you have planned for your wedding. Are you releasing butterflies? Here’s an idea:
After the save the date, invitation, and website with the butterfly logo, that moment when the butterflies are released will tie everything together.
You can do anything! It’s your day and your logo. Play around with it. Have fun with it. Or have it designed, but make it special!